Worldwide E-Commerce Market ist still growing. In the first two quarters of 2006 consumers spent around 80.8 billion USD shopping in internet stores. That’s a incline of 20.1 % compared to last year. According to a new study named Total E-Commerce Spending by Consumers from market research company comScore, booking travels in WWW raised by 15.1%, retail sales by 24.6%.
Several retail categories achieved significant growth compared to last year. Office Supplies, the top gaining retail category, saw online spending rise 54 percent, while Computer Software grew 39 percent. Also experiencing strong gains in the first half of 2006 were Sport & Fitness (up 38 percent), Home & Garden (up 36 percent), and Toys & Hobbies (up 33 percent).
Total Online Spending to Reach Approximately $170 Billion in 2006 Overall, comScore forecasts that total online spending in 2006 will reach approximately $170 billion. Of that total, comScore estimates that non-travel e-commerce spending will hit approximately $102 billion in 2006, breaking the $100 billion threshold for the first time. Approximately $24 billion is expected to be spent on non-travel during the 2006 holiday season (November 1st – December 31st).
“Despite the sluggishness of retail growth in general, online consumer spending remains strong,” noted Gian Fulgoni, Chairman and Co-Founder of comScore Networks. “Growth in non-travel online spending continues at a rate of 25 percent year-over-year, which suggests that consumers’ online purchase behavior has been relatively unaffected by the general economic trends. This news certainly bodes well for online retailers for the upcoming holiday season, with online consumer spending expected to reach $24 billion in the November through December period.”